Music Business 101
Learn the foundations of the music industry and the core strategies of effective independent music marketing with Ben Tatlow, founder and director of Echoes Blue Music
your music career's companion guide
Most artists & musicians want to take action to further their career but don't know where to begin and stall out.
Music Business 101 is a comprehensive top-tier online course that teaches artists the foundations of the music industry and the core strategies of effective independent music marketing.
This course will help you jump over each unique hurdle, remove barriers to realizing your creative potential, and give you the tools & mindset to take proactive steps and further your career.
your instructor
Ben Tatlow is the label founder and director of Echoes Blue Music. With over 1 billion streams across DSPs, Echoes Blue Music has become a core part of the contemporary independent ambient music sphere, and represents music from over 50 artists across the globe.
As an artist, Ben releases music as Antarctic Wastelands, Salt of the Sound, Narrow Skies, and Memories of the Forgotten, and his music has been featured on a wide range of media platforms including Disney+, BBC Radio, Swedish national TV, and in a variety of popular online games.
With a professional background in brand management and digital marketing - having worked for companies including P&G and Future Publishing - as well as his 10+ years of music industry experience, Ben is uniquely placed to help you create a sustainable music business in 2025 and beyond.
here's what you get:
- instant streaming access to all top-quality, high-impact video lessons
- downloadable action steps, tracking templates, links and resources
- exclusive membership access to a private online community with other course members
- step-by-step online curriculum at your own pace, available on all devices
- lifetime access to all future course updates at no additional price
here's what you'll learn:
- in-depth release strategies
- best practices for playlisting
- how to build fans & listener bases on streaming platforms
- marketing frameworks
- how to work with independent labels
- licensing guidelines
- and much much more!
class overview
Take an inside look at all that's included with Music Business 101.
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1Music Business 101 (+ Music Marketing Essentials)
30-day 100% money-back guarantee
This course will undoubtedly aid you in your music career and help you move in a proactive direction. If for any reason you feel this course hasn't delivered on its promise, we fully back your purchase with a 30-day risk-free 100% money-back guarantee.
FAQs
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all:ambient labs courses are the go-to resource for top-quality, high-impact learning on all things music.
With some of the world's most eminent ambient artists / composers / producers teaching on everything from production techniques to business knowhow, from dialing in a sound to finishing a song and everything in between.
Join the growing community of artists who are signing up for all:ambient labs courses – the next level of your music journey begins now!
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In an all:ambient labs course, you learn by seeing some of today's top ambient music creators in action.
Once you purchase the class, you'll be given lifetime access to exclusive video lessons from your instructor. They'll demonstrate their process from start to finish. You'll see them work through the details, and they'll share what they're thinking along the way.
Your instructor also breaks down their process into action steps – you can follow along with their process and create something of your own! You can also watch the process in full first and then bring the ideas, tools, and techniques into your own projects.
By the end of the class, you'll have a deep, actionable understanding of your instructor's process.
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Yes, all all:ambient labs course videos are available online, so you can take this class from anywhere using any device! Learn from home or take your course with you on the go.
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All all:ambient labs course videos are pre-recorded, which allows you to watch them whenever is best for you. Get a complete learning experience with the flexibility of your own schedule.
You have lifetime access to your course, so you can use it as a valuable resource with no end in sight!
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Yes! When you buy an all:ambient labs course, you get unlimited lifetime access. Pay once and use your course as a valuable reference forever. Plus, you'll receive lifetime updates to the course for no extra cost!
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Yes! The course lesson videos are available online, so you can take this course from anywhere using any device. Learn from home or bring it with you on the go!
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We believe this course will absolutely help you in your music career and get you moving in a proactive direction. If you feel for any reason like this course hasn't delivered on its promise, your purchase is fully backed with a 30-day risk-free 100% money-back guarantee.
questions?
We'd love to hear from you! Please contact us using this form for any questions or comments. We're here to help.